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New FatMax® Xtreme™ Tape Rule Touts A 138% Larger Hook
For Fast & Easy One-Time Measurements

NEW YORK, NY - JUNE 25, 2009 – Stanley announced today the introduction of the industry’s latest tape rule innovation – the oversized hook – during its new product luncheon at the Westin Times Square in New York City. Product Manager Ian Kilgour said, “If you’ve ever used a tape rule, then you know how frustrating it is when the tape falls to the ground because the hook didn’t catch onto the work. A contractor’s job would be much easier if there was always someone on the other end of the tape to hold the hook as he/she measures, but that is rarely the case ... it is much more productive if one person can wield a tape rule without requiring the assistance of any one else. This is why Stanley® developed the oversized hook; it is always there when no one else can hold the tape rule for you. ”

Engineers reinvented the 25’ FatMax® Xtreme™ tape rule to build on its industry-leading 13’ of standout by adding the patented oversized hook. This innovative hooking surface is 138% larger than traditional tape rules for fast, hassle-free measurements to help contractors grab materials from long distances. Its new multi-catch hook can grip materials from the top, sides, and bottom to help contractors hook the tape onto irregular-shaped materials more easily without stopping and starting all over again. Moreover, its precision raised edges provide enhanced gripping ability to ensure that one person can operate alone more effectively and productively.

Along with the oversized hook, Stanley® engineers added outward stabilizing wings to prevent blade roll-over, which causes the blade to curl and fall amid longer length measurements. Thanks to the stabilizing wings, users can rotate the blade for accurate overhead measurements without experiencing the dreaded snap and curl that forces them to start over again. Another celebrated feature of the new FatMax® Xtreme™ tape rule is its high-visibility Mylar® coating, which is significantly more visible in low-light situations.

A high-impact ABS case and shock-proof slide lock provide increased durability and added user comfort. Thanks to a rubber outer shell, the slide lock can flex and retain its shape after impact while an air pocket underneath the slide provides a cushion effect to help preserve the life of the tape rule.

Its patented 1-1/4” tape is wrapped in Mylar® polyester film. Moreover, its first six inches are coated with a patented Blade Armor™ coating for extended life (up to two times longer life compared to previous Stanley® models) and reduced breakage on the most critical part of the blade. Blade Armor™ is the same thermoplastic coating used to protect the rotor blades on a SIKORSKY® BLACK HAWK® Helicopter under extreme conditions.

The new tape rule by Stanley® still offers many of the same features that helped it to secure a permanent place in the professional’s toolbox. For example, it touts an unparalleled 13 feet of standout (continuous blade extension without breaking or creasing).

Available in September at Home Centers, Construction supply stores and on the web, the new FatMax® Xtreme™ tape rules come in two models – a 25’ imperial tape rule (model 33-890) as well as an 8m/26’ metric tape rule (model 33-891). Both units are expected to sell for approximately $25.

For more information about these or any other Stanley® products, users can visit www.stanleytools.com or call 1-800-STANLEY.

The Stanley Works, an S&P 500 company, is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, construction and do-it-yourself use, and access security solutions for commercial applications. For over 165 years, the Stanley® brand has been synonymous with quality, reliable products. Its well-known tool and storage brands include Stanley® as well as FatMax®, Facom®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, and InnerSpace®. Security Solutions brands include Stanley®, Best®, National®, HSM®, Blick® and Frisco Bay®. Additional information about The Stanley Works can be found at www.stanleyworks.com.



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