SUMMARY: Stanley unveils the new FatMax® Xtreme™ Demolition Drivers, tools that merge the functions of a screwdriver, chisel and pry bar into one tool. The drivers, which feature a cold-formed steel strike cap and a solid-steel, Thru Tang bar, evenly distribute the force of a hammer blow from cap to tip while also reinforcing the product. The Demolition Drivers are the result of an intensive study by Stanley which found end-users were using screwdrivers as chisels and pry bars. The FatMax® Xtreme™ Demolition Drivers comes with both standard and Phillips® heads and are sold individually or in a two pack (one of each head).
New Britain, Conn., November 6, 2006 - The Stanley Works (NYSE: SWK) is proud to announce the STANLEY® FatMax® Xtreme™ Demolition Drivers, tools that combine the features and functions of a screwdriver, chisel and wrecking bar into a single, multi-purpose tool. The driver consists of a solid-steel, shatter-resistant bar designed for prying and striking and is topped by a cold-formed, steel, striking cap. The fact that the tool has Thru Tang Construction allows the cap to evenly transfer the force of a hammer blow through the bar and to the tip of the driver.
“The STANLEY® FatMax® Xtreme™ Demolition Drivers are the result of meticulous research and testing,” says Rich Coulcher, Stanley’s vice president of cutting and clamping. “We found that end users were using screwdrivers as pry bars and chisels, especially if the product has what can be perceived as a striking cap.”
“To prevent this misuse and the accompanying safety risks,” continues Coulcher, “Stanley created a tool that could not only handle the abuse, but was actually designed with this specific purpose in mind.”
Additional features, which increase both safety and user comfort, include ultra-strong, split-proof handles which resist hammer blows while also preventing injury from “overstrike.” The handles, which also feature soft-grip panels for comfort, are equipped with dimpled panels which allow for an increased grip when the driver is used as a chisel or pry bar.
The STANLEY® FatMax® Xtreme™ Demolition Drivers are available in hardware stores, home centers and wherever Stanley products are sold. Drivers come in ½”, ¼”, or 5/16” standard tips and 2 PT, 3 PT or 4 PT Phillips® tips. They are sold individually or in a two pack with one 5/16” standard tip and one 2 PT Phillips® tips.
The STANLEY® FatMax® Xtreme™ Demolition Drivers have suggested retail prices that range from $9.99 to $14.99.
The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers.
Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, FatMax®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.