|
SUMMARY: Stanley introduces the STANLEY® FatMax®
TruLaser™ Distance Measurer (TLM 100) to its premium
line of FatMax® tools and storage products. This long-distance
laser measuring device is the first tool developed with true
laser measuring capabilities and priced to make the advantages
of laser distance measuring available to a broad group of
consumers. Until now, consumers searching for a fast and easy
long-distance measuring solution had to pay hundreds of dollars
for true laser measuring technology or settle for the unreliability
and inaccuracy of laser-guided sonic measuring devices. The
STANLEY® FatMax® TruLaser™ Distance Measurer
(TLM 100) measures indoors and outdoors by emitting a laser
within a range of 2-100 feet with an accuracy of +/- 1/4 inch
at 100 feet. The tool’s overall precision and reliability
dramatically increase productivity. Furthermore, its one button
measuring function increases ease of use allowing consumers
to take difficult measurements while avoiding hazardous measuring
situations.
NEW BRITAIN, Connecticut, July 21, 2005 -
Stanley (NYSE: SWK) today introduces the STANLEY® FatMax™
TruLaser™ Distance Measurer (TLM 100) to its line of
FatMax® tools and storage products. The FatMax®
TruLaser™ Distance Measurer (TLM 100) is the first true
laser measuring product available to consumers for under $100.
Until now, consumers seeking a quick and easy long-distance
measuring solution were left with two options: pay hundreds
of dollars for true laser measuring technology or settle for
the unreliability and inaccuracy of laser- guided sonic measuring
devices.
The TLM 100™ distance measurer is built to tackle a
wide range of indoor and outdoor long-distance measuring tasks
at a range of 2-100 feet with an accuracy of +/- ¼
inch at 100 feet. The combination of measuring speed and accuracy
found in this tool will improve measuring efficiency for a
broad group of users including expert do-it-yourselfers, builders,
remodelers, landscapers, painters, carpet installers, appraisers,
real estate agents and insurance adjusters.
“Long-distance measuring can be cumbersome, time consuming
and sometimes inaccurate,” said Mark Gordon, director
of product marketing at The Stanley Works. “Attempts
to make long distance measuring faster and easier with sonic
laser guided measuring technology has proven to be inaccurate
and unreliable, while true laser measuring devices are priced
too high. With the launch of the True Laser™ Distance
Measurer we have finally brought to market an accurate and
reliable true laser measuring product that is affordable.”
In addition to measuring a long straight line distance, the
TLM 100™ distance measurer includes an area measuring
function, calculator and memory. The ability to store measurements
as they are captured eliminates mistakes as a result of paper
calculations. These features combined with the tool’s
overall precision and reliability dramatically increases productivity.
Additional features include a single point and push on/measurement
function for ease of use. This advantageous feature helps
users take measurements while avoiding hazardous measuring
situations. Other features include a large LCD graphical display,
an ergonomically designed rubberized grip for comfort and
impact resistance and a 9V block battery.
The STANLEY® FatMax® TruLaser™ Distance Measurer
(TLM 100) is available at Lowe’s and The Home Depot
and has a suggested retail price of $99.98. For more information
on the STANLEY® FatMax® TruLaser™ Distance Measurer
(TLM 100) and other STANLEY® products, please visit www.stanleyworks.com
or call 1-800-STANLEY.
In addition to the TLM 100™ model, the STANLEY® FatMax®
TruLaser™ Distance Measurer is available in the TLM
200™ and TLM 300™ models:
- The STANLEY® FatMax® TruLaser™
Distance Measurer (TLM 200) has a range of 1-100 feet with
an accuracy of +/- 1/8”. Additional functions include
Pythagoras, area measuring, volume measuring and a calculator.
The TLM 200™ distance measurer is powered by 2 AAA
batteries. It has a suggested retail price of $229.00.
- The STANLEY® FatMax® TruLaser™
Distance Measurer (TLM 300) has a range of 7-600 feet with
an accuracy of +/- 1/16”. Additional functions include
Pythagoras, area measuring, volume measuring, distance tracking
and a calculator. The TLM 300™ distance measurer is
powered by 2 AA batteries. It has a suggested retail price
of $449.00.
The Stanley Works (NYSE: "SWK") is a worldwide
supplier of consumer products, industrial tools and security
solutions. Consumer products include hand tools, mechanics
tools, tool storage, and hardware. Industrial tools include
fastening systems, industrial mechanics tools and tool storage,
auto assembly tools, storage systems, professional laser measuring
and leveling tools and hydraulic attachments. Security Solutions
includes the integration and supplying of security systems
and access control solutions, including automatic door and
locking systems for commercial applications. The Stanley Works
utilizes the Stanley Fulfillment System, its proprietary comprehensive
continuous improvement program, to achieve total satisfaction
wherever our processes touch our customers.
Our innovative Consumer and Industrial products help people
utilize their skills, express their creativity and realize
their visions on work sites around the globe. Brand names
include Stanley®, Husky®, Goldblatt®, Bostitch®,
Jensen®, Mac®, Proto®, La Bounty®, Vidmar®,
CST®, David White® and ZAG®. Our Security Solutions
brands include Stanley®, Best®, Blick® and Frisco
Bay®.
|
