SUMMARY: Stanley unveils its new FatMax® Xtreme™ Magnetic Torpedo Level, a level that combines traditional Stanley toughness with a torpedo design for easier handling, storage and use. The torpedo level, which also features a diecast aluminum body for increased durability, further expands the innovative features found in STANLEY® Levels. These features include a pipe groove for use on rounded surfaces, three vials (one magnified and one 180 degree rotating vial to duplicate angles) and rare earth magnets that have twice the strength of ordinary magnets.
New Britain, CT, October 1, 2006 – The Stanley Works (NYSE: “SWK”) announces the STANLEY® FatMax® Xtreme™ Magnetic Torpedo Level, a level that combines durable construction and smart, innovative design to create a tool that is tough, accurate and easy to use.
The STANLEY® FatMax® Xtreme™ Torpedo Level, which features die-cast aluminum construction for increased durability, utilizes a torpedo design to allow the tool to easily fit into a pocket or tool belt while also being easier to read and use. In addition, the product features an pipe groove which allows the level to be used on rounded surfaces.
“Like all Stanley products, the design of the FatMax® Xtreme™ Torpedo Level has been thought through with the utmost care,” says Robert Scillia, Stanley’s global product manager for layout and measuring. “During the design process, our goal was always easier storage, handling and use and as a result we’ve created a level with a combination of features that I’ve never seen in a product on the market today.”
In addition to its durable and easy-to-handle design, the level features three, solid, acrylic block vials with a magnified, horizontal vial in the middle for easy viewing. The tool also features a 180 degree, rotating vial which allows users to easily duplicate angles while working. The STANLEY® FatMax® Xtreme™ Magnetic Torpedo Level also uses rare earth magnets which provide twice the holding power of regular magnets.
The Torpedo Level is protected by Stanley’s Lifetime Accuracy Warranty which guarantees that the level will remain accurate for life and that Stanley will replace it if it ever becomes inaccurate.
The STANLEY® FatMax® Xtreme™ Magnetic Torpedo Level is available now in hardware stores, home centers and wherever STANLEY® products are sold. The suggested retail price is $22.99.
The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers.
Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, FatMax®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.