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SUMMARY: Stanley announces the launch of the first in
a line of innovative illumination tools. The new MaxLife™
369™ LED flashlight offers a hint of things to come
from Stanley. Capable of generating more than 200 hours of
continuous light, the MaxLife™ 369™ flashlight
utilizes parallel energy cell technology in conjunction with
six bright-white, solid-state LEDs for extremely long run-time
capability. Traditional incandescent flashlights could consume
as many as 10 sets of batteries before you would ever need
to replace those in the new MaxLife™ 369™ flashlight.
Weather-resistant and durable, this flashlight incorporates
anodized aluminum space frame construction with a graphite/ABS
composite head.
NEW BRITAIN, Connecticut, October 12, 2004
– Stanley (NYSE: SWK) announces the launch of the first
in a line of illumination tools that combine emerging LED
technology with innovative industrial design. MaxLife™
369™ is an LED flashlight capable of generating more
than 200 hours of continuous run-time when loaded with a full
compliment of batteries, and unlike other flashlights on the
market, the MaxLife™ 369™ product incorporates
parallel energy cell technology.
“Parallel energy cell technology refers to the manner
in which each aluminum cell or battery compartment operates
in conjunction with the electronic circuitry in the light,”
said Christopher Woolley, Product Marketing Manager for Illumination
Tools. “The circuitry controls the flow of the current,
maximizing the load to the system receiving the energy; in
this case the LEDs.”
In most traditional flashlights, if one battery begins to
lose voltage, it can draw energy from the other batteries,
and the overall performance of the product will suffer. Parallel
energy cell technology controls the flow of the current between
the aluminum cells to maximize run-time performance.
As an added benefit, end users can regulate the amount of
run-time they require. For example, in preparation for an
emergency, a user could maximize run-time capacity by loading
each aluminum cell; totaling 9 AA batteries (3 per cell).
However, if a user had only 3 AA batteries, they could operate
the light with the same intensity as if all 9 batteries were
used, sacrificing only run-time.
Aside from parallel energy cell technology, the Stanley®
MaxLife™ 369™ flashlight brings innovative design,
durability and style to an otherwise stagnant category. The
flashlight incorporates six bright-white, solid-state LEDs
behind a shatter-resistant, pre-focused polycarbonate lens
capable of withstanding severe impact. A four-position switch
controls the amount of light generated (High/Medium/Low and
Off) and a red low-power indicator light automatically activates
a warning to let the user know the batteries need to be replaced.
“We’re excited to be driving the Illumination
Tools category,” said Gary van Deursen, Vice President
Innovation and Design for The Stanley Works. “In today’s
world, I cannot imagine not having an emergency light like
this in my car, home and office.”
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The suggested retail price for the Stanley® MaxLife™
369™ flashlight is $19.99. It is now available at hardware
stores and home centers participating in the Stanley Preview
Dealer program. To find one of the over 8,500 Stanley Preview
Dealer hardware stores within a specific area, please use
the Preview
Dealer Locator.
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