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Needs of the end user drive product innovation
SUMMARY: Stanley introduces more than a dozen new sku's
to its Goldblatt® line of concrete hand tools. In a continued
effort to meet the needs of the professional, Stanley has incorporated
many new innovative features into its magnesium floats, finishing
trowels, edgers and groovers. The entire line of tools has been
redesigned with a one-piece composite handle that increases
strength and durability, creating a long lasting tool. The new
handles feature an ergonomically designed over-molded rubber
slip-resistant grip to maximize comfort, reduce fatigue and
increase grip. The no-screw handle design makes it easier to
clean and does not need tightening.
Atlanta, Georgia, February 8, 2002 - Stanley introduces
more than a dozen new sku's to its Goldblatt® line of
concrete hand tools. This innovative new line of hand tools
has been redesigned to deliver increased strength, comfort,
performance and "clean-a-bility" to the professional
concrete worker. The new look and features have been added
to the full line of magnesium floats, finishing trowels, edgers
and groovers.
Magnesium Floats
Stanley Goldblatt brings redesigned functionality and aesthetics
to its line of magnesium floats which include a bevel-end
cast magnesium float, extruded magnesium float and a round-end
extruded magnesium float. The new floats feature a three-position
handle which gives the user a variety of positions to grip
the tool allowing for extended reach and the use of two hands.
The handle height has been lowered to give the tool a lower
center of gravity and improved user control. The durable one-piece
composite handle design has a rubber over-molded, slip-resistant
grip to provide comfort and a better grip. The one-piece handle
does not have a screw so it is easier to clean and does not
need tightening.
Goldblatt® magnesium floats have a suggested retail price
range of $25 - $30 and are available at hardware stores, home
centers and wherever Stanley® Goldblatt® products
are sold.
Finishing Trowels
The Stanley® Goldblatt® line of finishing trowels
now features a new, solid one-piece composite handle which
has a rubber over-molded ergonomically designed slip-resistant
grip to maximize comfort, increase grip and reduce fatigue
during extended use. The trowels are not only more comfortable,
but more durable with a new proprietary tang design which
increases handle strength up to 300 pounds and improves the
life of the tool. The blade attachment has been enhanced with
electrically fused rust-resistant studs to give the blade
improved strength for long life.
Goldblatt® finishing trowels have a suggested retail
price range of $30 - $35 and are available at hardware stores,
home centers and wherever Stanley® Goldblatt® products
are sold.
Edgers and Groovers
Stanley Goldblatt extends innovative design and durability
to its line of stainless steel edgers and groovers. The new
tools feature a solid, one-piece composite handle for increased
durability, and a rubber over-molded ergonomically designed
slip-resistant grip to maximize comfort and increase grip.
The handle-to-blade attachment has been improved to increase
the life of the tool around the jobsite. The no-screw handle
never needs tightening and is easier to clean. Limited models
are available with a heavy-duty bronze blade to provide extra
durability and crisp, sharp edges.
Goldblatt® edgers and groovers have a suggested retail
price range of $12-$35 and are available at hardware stores,
home centers and wherever Stanley® Goldblatt® products
are sold.
The Stanley Works (NYSE: "SWK") is a worldwide
supplier of tools, hardware, doors, fastening systems, automatic
doors, storage systems and hydraulic attachments for professional,
industrial and consumer use. Our innovative products help
people utilize their skills, express their creativity and
realize their visions on work sites around the globe. Brand
names include Stanley , Goldblatt , Bostitch , Jensen , Mac
, Proto , La Bounty , Vidmar and ZAG . Contact us at 1-800-STANLEY
or at www.stanleyworks.com.
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