SUMMARY: Stanley introduces the new STANLEY® FatMax® Xtreme™ Chalk Reel featuring a 5:1 gear ratio that rewinds 100 feet of 50 lbs. line five times faster than traditional STANLEY® chalk lines. A patented ChalkView™ window provides easy visibility of chalk quantity and the STANLEY® FatMax® Xtreme™ Chalk Reel is encased in an aircraft-grade aluminum housing giving it superior durability.
New Britain, Conn., November 6, 2006 - The Stanley Works (NYSE: SWK) announces the addition of the STANLEY® FatMax® Xtreme™ Chalk Reel to its extensive line of layout and measuring tools. The STANLEY® FatMax® Xtreme™ Chalk Reel features a 5:1 gear ratio, a patented ChalkView™ Window, premium polymer string and a quick gear stainless steel crank making it the ideal tool for professionals on any job site. The STANLEY® FatMax® Xtreme™ Chalk Reel is the latest addition to its new FatMax® Xtreme™ line of hand tools which includes knives, demolition tools, tape measures and levels.
The STANLEY® FatMax® Xtreme™ Chalk Reel incorporates a new 5:1 gear ratio that rewinds 100 feet of 50 lbs. line five times faster than traditional STANLEY® chalk lines and the patented ChalkView™ window that allows for easy visibility of chalk quantities allowing professionals to quickly inspect the chalk level before each project. The FatMax® Xtreme™ Chalk Reel contains premium polymer string which permits the chalk to stay on the line longer and decreases the amount of times professionals have to re-chalk the line. For easier handling, the quick gear release stainless steel crank does not spin when pulling out the line and the crank handle locks into the case to hold the string in place.
“Durability, line strength and slow rewind are the most common complaints about chalk reels,” said Bob Scillia, global product manager at The Stanley Works. “The STANLEY® FatMax® Xtreme™ Chalk Reel addresses all these problems, saves time and increases efficiency on the jobsite.”
The STANLEY® FatMax® Xtreme™ Chalk Reel is housed in aircraft-aluminum for superior protection against normal wear and tear. It is also equipped with a convenient integrated belt clip and holds more than 1.5 oz. of chalk.
STANLEY FatMax® Xtreme™ Chalk Reel is available in hardware stores, home centers and wherever STANLEY® products are sold for a suggested retail value of $12.99.
The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers.
Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, FatMax®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.