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INDIANAPOLIS, Ind., August 5, 2005 –
Stanley (NYSE: SWK) announces today its entry into the automotive
aftermarket with a comprehensive tool offering under the STANLEY®
name, a brand synonymous with high-quality tools for the professional
and consumer markets since before the first automobile was
invented in the early twentieth century. The new line will
be available at automotive retailers and other retailers wherever
STANLEY® tools are sold.
STANLEY® automotive aftermarket products include air
tools, inflators, pressure washers, innovative ratchets, specialty
tools, illumination tools and diverse assortments of tool
sets. The tools are designed for the consumer marketplace
but draw from the vast design expertise used to manufacture
other professional grade mechanics tools from The Stanley
Works such as Mac®, Proto® and Blackhawk® automotive
tools. Stanley automotive mechanics tools meet or exceed all
ANSI specifications and are backed by a lifetime warranty.
“Stanley research and design teams utilize vast amounts
of end-user feedback and research to identify the product
features that are most important to our target consumer,”
said Zach Bohn, global strategic business unit leader for
Stanley automotive. “This approach allows us to redesign
professional quality tools such as Mac® air tools with
important elements for the do-it-yourself mechanic, including
a 3-year limited warranty, one of the highest in the DIY industry.
Our proprietary black chrome finish with high-visibility laser
etching is just another example of the innovative Stanley
offering. All of the tools in this line are designed with
Stanley’s professional tool know-how but offered at
price points that provide tremendous value for the consumer
marketplace.”
Bohn added, “There is a significant consumer demand
for a national brand to offer products across every relevant
category in the automotive aftermarket industry. Our research
indicates consumers desire the availability of a strong and
recognizable brand, innovative product and user-friendly features
with affordable pricing. The STANLEY® products in this
line meet and exceed these criteria.”
Specific highlights of the new STANLEY® automotive aftermarket
tools include:
• STANLEY® mechanics tools – over 800 different
innovate ratchets, wrenches, sockets and sets, including torque
wrenches, impact sockets and adjustable wrenches
• STANLEY® inflators – available in 12 volt,
120 volt and cordless/rechargeable models, preset pressure
gauges, automatic shut-off, built-in 4-way emergency lights
• STANLEY® pressure washers – electric powered,
all-aluminum pumps, Stanley’s Total Stop System preventing
overheating, high psi ratings, low price points
• STANLEY® air tools – derived from professional
Mac® models, air inlets that allow user to regulate intake
into the tool, ergonomically molded grips
• STANLEY® specialty tools – nine initial
SKUs, all designed for specific automotive jobs including
pry bar set, gasket scraper, razor scraper, magnetic pick-up
tool and others
• STANLEY® illumination tools – unique LED
flashlights with patented circuitry which allow up to 200
hours of run time
STANLEY® automotive aftermarket tools will be available
in late 2005 at auto parts stores or other retailers where
STANLEY® products are sold.
The Stanley Works (NYSE: "SWK") is a worldwide
supplier of consumer products, industrial tools and security
solutions. Consumer products include hand tools, mechanics
tools, tool storage, and hardware. Industrial tools include
fastening systems, industrial mechanics tools and tool storage,
auto assembly tools, storage systems, professional laser measuring
and leveling tools and hydraulic attachments. Security Solutions
includes the integration and supplying of security systems
and access control solutions, including automatic door and
locking systems for commercial applications. The Stanley Works
utilizes the Stanley Fulfillment System, its proprietary comprehensive
continuous improvement program, to achieve total satisfaction
wherever our processes touch our customers.
Our innovative Consumer and Industrial products help people
utilize their skills, express their creativity and realize
their visions on work sites around the globe. Brand names
include Stanley®, Husky®, Goldblatt®, Bostitch®, Jensen®,
Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and
ZAG®. Our Security Solutions brands include Stanley®, Best®,
Blick® and Frisco Bay®.
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