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    Jobsites Become Hi-Tech With The STANLEY® FatMax®
    5-Beam Self-Leveling Laser
    Self-leveling tool emits 5 independent laser dots for maximum accuracy, brightness and rapid set-up for a variety of projects


    SUMMARY: Stanley introduces the STANLEY® FatMax® 5-Beam Self-Leveling Laser (77-154 SP5) to its premium line of FatMax® tools, and the first laser tool from Stanley to wear the FatMax® badge. This self-leveling tool emits five independent bright laser dots, which are accurately set at 90-degrees (+/- 1/4-inch at 100-feet) to each other for rapid set-up of interior partitioning, shelving and other internal installation projects. When out-of-level, the beams blink to alert the user. Further reducing set-up time and enhancing overall usability, the magnetic universal mount allows the tool to be fixed to either a standard (5/8 x 11 inch) or camera tripod, magnetically fixed to a metal surface or strapped to a pipe or scaffold. Also helping to save time on the job is a heavy- duty magnetic dampening compensator that quickly levels and stabilizes the laser beams. The tool conserves battery life by shutting off after 20 minutes of non-use. During transportation, the FatMax® 5-Beam Self-Leveling Laser is further protected with an on/off switch that is equipped with a compensator-locking device.

    NEW BRITAIN, Connecticut, July 21, 2005 – Stanley (NYSE: SWK) today introduces the STANLEY® FatMax® 5-Beam Self-Leveling Laser (77-154 SP5). The new laser level is the first in the FatMax® line of laser products and works to complete virtually any interior leveling project easier and faster. It is an ideal tool for interior partitioning, shelving and a variety of other internal installation projects where precise measurement of plum and level is a necessity.

    For maximum accuracy and visibility on the jobsite, The STANLEY® FatMax® 5-Beam Self Leveling Laser tool emits five independent bright laser dots, which are set at 90-degrees (+/- 1/4-inch at 100-feet) and feature a pendulum self-leveling technology that adjusts to within +/- 5-degrees in any direction. In the event the tool becomes out-of-level, the beams blink to alert the user and help prevent inaccurate installations.

    “On the jobsite, many professional users tell us that time is money and they look for tools that help them perform a job efficiently and correctly the first time to prevent costly customer call backs,” said Mark Gordon, Marketing Manager. “We left no rock unturned when designing the STANLEY® FatMax® 5-Beam Self Leveling Laser to ensure an extremely accurate and highly functional leveling laser tool.”

    Setting up the tool is quick and easy as the integrated magnetic universal mount allows the unit to be fixed to either a standard (5/8 x 11 inch) or camera tripod, magnetically fixed to a metal surface or strapped to a pipe or scaffold. Once the tool is correctly positioned, the heavy-duty magnetic damping compensator quickly stabilizes and levels the laser beams. A trivet allows users to work up to, and over, floor channels.

    To conserve battery life, the tool automatically shuts off if left idle for more than 20 minutes. When it’s time to transport the STANLEY® FatMax® 5-Beam Self Leveling Laser from one jobsite location to another, a compensator locking device incorporated into the on/off switch keeps the tool in the off position to protect it from damage.

    Additional features of the STANLEY® FatMax® 5-Beam Self Leveling Laser that increase its functionality and usability include a plumb trivet, strap, target, carrying case and the use of three “AA” Alkaline batteries, which are included.

    The STANLEY® FatMax® 5-Beam Self Leveling Laser is available at Lowes and The Home Depot and has a suggested retail price of $200.00. For more information on the STANLEY® FatMax® 5-Beam Self Leveling Laser and other STANLEY® products, please visit www.stanleyworks.com or call 1-800-STANLEY.

    In addition to the STANLEY® FatMax® 5-Beam Self Leveling Laser, Stanley also introduces three additional STANLEY® FatMax® Laser tools:

    • The STANLEY® FatMax® Self-Leveling Cross Line Laser Level (77-153 CL2) rapidly and accurately projects both vertical and horizontal lines with the press of a button. In addition, this simple one-button function allows users to quickly and easily toggle between four independent functions: horizontal line, vertical, cross-line and tilt. This tool’s multifunctional capability and ease-of-use qualities make it an ideal laser level for both the pro and home improvement enthusiast. It is available at The Home Depot for a suggested retail price of $99.00.
    • The STANLEY® FatMax® Torpedo Laser Level Kit (77-190 SP1X) is a professional grade pocket laser level that is designed for a variety of internal leveling jobs up to 50-feet. For maximum stability and strength it has a die cast magnetic base that is fixed to a special tripod for maximum leveling security. Optimizing functionality and accuracy, the level is equipped with a precision level vial, a bulls-eye vial for plumb, a magnetic beam spreader lens and a 90-degree beam splitter adapter. A reference ridge built into the side of the tool allows for easy alignment without a height offset. It is available at The Home Depot for a suggested retail price of $70.00.
    • The STANLEY® FatMax® Self-Leveling Laser Plumb Bob (77-189 PB2) instantly creates an accurate, highly visible plumb reference up to 100-feet for tasks including quick and accurate plumbing and alignment of ceiling joists, rafters, pipe or conduit; establishing diagonals and footings for decks and patios; and transferring points from floor to ceiling. It is available at The Home Depot for a suggested retail price of $89.00.

    The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers.

    Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.

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